What makes for a successful Internet marketing campaign? Wise decisions. Wise decisions about where you should spend your money. About what the focus of your campaign should be. About which goals are realistic, and which are fantasy.

Banner ads. Sponsored links from affiliate sites. Web addresses plastered on signs, trucks, and business cards. There are countless ways to integrate your website with your business. Are you taking advantage of every opportunity available?

The topic of search engine optimization alone brings its own set of confusing questions. While search engines can help bring traffic to your site, what is the cost? Some search engines require payment to list your site. Others will let you buy "Keywords" under which to list your site. It can involve more guessing than a television game show, unless you know the rules. This is a game we've played, many times. We can show you how to hold your cards and tell you when to bet it all, and believe it or not, with the help of ROI Advertising and Communications, you really can beat the house.